Field notes on GEO,
AI search and being cited.
Research, teardowns and tactical playbooks for Canadian boutique firms learning to compete inside ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. New posts every other week.
GEO for fee-only financial advisors in Canada: 12 buyer-intent queries that get cited in 2026
Generative-engine optimization for Canadian fee-only advisors is structurally different from GEO for CPAs or law firms. The 12 buyer-intent queries that matter most, the schema moves…
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Why Reddit dominates AI search answers for professional services (and 3 ways to displace it)
Across 600+ buyer-intent queries we have tested, Reddit threads are the cited source roughly 22% of the time — more than any single law firm, CPA…
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20 buyer-intent queries to self-audit your Canadian boutique firm (copy-paste list)
Twenty buyer-intent queries you can copy, paste and run today across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Sorted by audience: CPAs, law firms, and…
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Anonymised teardown: how an 11-partner Calgary CPA went 0% to 34% ChatGPT citation share in six months
An 11-partner Calgary CPA firm went from zero ChatGPT citations to 34% citation share in six months. No paid ads, no founder content, six discrete moves…
Read article →What is Generative Engine Optimization (GEO), and why Canadian boutique firms need it now
GEO is the discipline of shaping web content so large language models cite your firm by name. Here is the Princeton framework and where to start…
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